Systems Operating in Harmony
Successful retailing requires many things, but one of the most important in the early 21st Century is having eCommerce solutions capable of meeting your customers where they shop and giving them purchase options that meet their needs of the moment.
The emphasis on “needs of the moment” is crucial because consumer demands and expectations always evolve, sometimes in an unbelievably brief time span.
For example, an enduring effect of the pandemic is “contactless” curbside pickup or delivery to the customer’s doorstep. People either could not (because of pandemic guidelines) go pick up a purchase or would not go due to worries over picking up the virus. And these new demands happened with breathtaking speed.
All this means, your retail operation must have the options your customers want, including:
- An in-store experience if you have a bricks and mortar presence
- In-store pickup for online purchases
- Curbside pickup for online or mobile app purchases
- Online delivery arrangements and tracking
- Combinations of the above or methods undiscovered as of today
However, no one system or software platform can reasonably be expected to achieve this on its own. That’s where integrations come into play. Getting systems to talk with one another and operate in harmony is crucial to providing a modern ecommerce experience to your site customers.