Be found and grow with inbound marketing

Rather than employing a piecemeal strategy, Digital 1 takes a tailored and wholistic approach to lead generation. Our methodology looks at and optimizes your entire online operation from website to the point of sale to fulfillment and customer service. We tailor your operation to focus on getting found and converting leads efficiently and profitably, taking advantage of your existing systems, processes and skills.

It’s an interesting mental exercise to look at Amazon and other eCommerce giants and realize they started like you. Amazon advertised on the radio in its earliest days, hawking its online selection of books. The key to success in any business, especially online, is to “be found and grow.” Here’s the basic process:

  • Be found by people looking for what you sell
  • Entice these visitors with compelling content
  • Convert their interest into a lead
  • Enable sales with automated lead scoring and seamless handoff
  • Let the sales team work their magic
  • Repeat
  • Grow

Simple, right? It sounds simple, but it is a grind to make it happen. It takes lots of time, energy and failures to go it alone. That’s where having a partner who knows the ropes comes into the picture. A partner like Digital 1 who’ll reduce the learning curve and deliver results faster.

Grow with Inbound Marketing

Your Website
is your first impression

Our first step is getting your site to A quality and driving traffic organically and authentically. There are no spammy SEO tactics like keyword stuffing and link manipulation, techniques search engines like Google spot easily and count against your site’s search results. There are no shortcuts in building a quality website and driving meaningful traffic; it takes time and the right approach. Getting your website to A quality is the step any company should take in their inbound marketing journey. In today’s digital world, your website is your company’s true first impression.

Your Most Important Marketing Asset

Your website is the digital equivalent of a bricks-and-mortar place of business or storefront. Window dressers still earn a lot of money creating enticing street-level product displays to pull people passing by into the store. While the luxury stores on Park Avenue in NYC and Rodeo Drive in Hollywood garner the most attention, local stores practice window dressing to attract potential customers.

The potential leads for your website come from the stream of “digital people” searching for places to buy goods and services. When they click on a link in their search results, they are whisked to that site’s home page, i.e., their storefront. Capture their attention with a good design and compelling content, and you improve your chances of moving them into the sales funnel. Inside your site, applying best practices in lead generation and conversion increases the chances of a sale further.

Marketing Assets

Sales Enablement

Sales Enablement is a Must

B2B sales can and are completed online. Consider companies like Grainger or Bosch. A B2B customer can buy parts, supplies, and some major items. But what about a company like Caterpillar, an accounting services firm, or an industrial tool manufacturer? These companies sell large capital items and customized contract services that require cultivation and follow-up steps.

To capitalize on the investments you make in your website and lead gen; you must deploy an effective way of handing leads off to the right salesperson and having tools to track sale progress. Whether your choice is to do this manually or to automate the process fully through systems integration, Digital 1 has the experience to implement it for your company.

Inbound Marketing with HubSpot

Digital 1 is a HubSpot agency partner and an expert in customizing and deploying this powerful toolkit. At its core, HubSpot is a fully featured marketing and data consolidation tool you’ll wish you’d discovered sooner. Its features enable you and your staff to:

  • Dig into your sales pipeline and discover the source of your best leads – perfect intel for directed marketing efforts.
  • Analyze the behavior of prospects and customers in how they react to your content, marketing efforts, pricing, support and more – ideal knowledge for process and practice improvement.

Hubspot

Hubspot Partner

HubSpot is Nothing Without a Skilled Partner

Clients tell us all the time, “We heard how great HubSpot is and how it can grow our lead generation and conversion. So, we bought it and aren’t getting anything out of it.”

It is almost impossible to self-implement a functional inbound marketing process on your own. HubSpot is like many other leading software providers; the clean, easy-to-use interface and functionality masks a complex software engine that requires skill and experience to effectively configure, customize and integrate with other systems.

HubSpot’s own data shows companies who work with a partner are significantly more likely to generate a positive ROI and stay with the platform over time. When you choose Digital 1 as your partner, the odds of achieving that positive ROI become stacked in your favor.

The best data in the world is useless without action

This mantra hearkens back to the old business expression about not acting on data, “paralysis by analysis.” It is seductively easy to become entwined in data analytics, uncovering opportunities, best markets or new product opportunities. But until someone uses that data to make a sale, it is useless.

You may also be at a loss about how to use the data. Disparate databases, different formats and file structures, and so forth can make data mining, analysis and action difficult.

Digital 1 collaborates with you and your team to parse through the data and figure out what’s working and what isn’t. From this beginning, we will identify solutions, make suggestions for improvements, support making the changes and track the impact realized over time.

Work with Digital 1

If your market is the B2B world, you already know that inbound lead gen is essential for long-term growth and success. If your plans include adding an inbound marketing solution like HubSpot or simply looking to get the most out of your online presence, talk to us today.

With our integration experience and familiarity with premium apps like HubSpot, WordPress, and WooCommerce, LightSpeed, Modern Retail and more, we can build an entirely new solution or incorporate your existing POS and ERP systems into a smoothly functioning sales driver.

Contact us today to get the discussion started. An excellent place to start is with an SEO Audit consultation that’ll show how people find you and your competitors today.

Let's Talk
Accelerate Your Growth

Call us now

612-547-8261

Work with Digital 1

If your market is the B2B world, you already know that inbound lead gen is essential for long-term growth and success. If your plans include adding an inbound marketing solution like HubSpot or simply looking to get the most out of your online presence, talk to us today.

With our integration experience and familiarity with premium apps like HubSpot, WordPress, and WooCommerce, LightSpeed, Modern Retail and more, we can build an entirely new solution or incorporate your existing POS and ERP systems into a smoothly functioning sales driver.

Contact us today to get the discussion started. An excellent place to start is with an SEO Audit consultation that’ll show how people find you and your competitors today.

Let's Talk
Accelerate Your Growth